Amazon Marketing Cloud:
Stop Advertising Blind
Are you missing 90% of your customer journey? AMC reveals the full 14-30 day influence path that standard tools can't see.
The Measurement Gap
Standard analytics tools miss the critical influence period. Here's what you're not seeing:
Users often convert after seeing ads they never clicked
DSP exposure can improve Sponsored Ads CTR by 40%+
Over-exposure reduces ad effectiveness by up to 30%
AMC uncovers these patterns clearly.
How AMC Differs from GA4 & Other Tools
Standard analytics platforms leave a multi-million dollar blind spot in your reporting.
The O3M Intelligence Layer
AMC's templates are a great start. O3M goes deeper with custom SQL to unlock insights tailored to your business.
SQL-Driven Insights
Custom queries to extract patterns standard dashboards miss.
Multi-Touch Attribution
See how DSP, Sponsored Ads, and OTT work together.
Path-to-Purchase Mapping
Visualize the exact journey from impression to conversion.
Close the Loop: Digital to Physical
Upload offline sales data from your CRM to see how digital ads drive in-store purchases, showroom visits, and branch sign-ups.
- Retail: Track online ad exposure → offline store sales
- Auto: Measure DSP impact on dealership test drives
- BFSI: Connect digital campaigns to branch conversions
- Real Estate: Attribute property viewings to ad influence
CRM Data Upload
Privacy-safe, hashed customer matching
Example: A user sees your DSP ad on Day 1, searches for your brand on Day 7, and purchases in your physical store on Day 14. AMC connects all three touchpoints.
From Insight to Action
Most brands use AMC as a reporting tool. O3M uses it as a strategic weapon to continuously refine your media investment.
- Identify conversion lag patterns
- Optimize frequency caps
- Build high-value lookalike audiences
Amazon Marketing Cloud FAQ
Ready to See the Full Picture?
Stop guessing. Start measuring the entire customer journey with O3M-powered AMC.